Printed and embroidered clothing for sailing clubs, class associations and regattas - from hosted merch stores to bulk event orders.
Speak to our events team about setting up a merch shop for your class or event
Free printed sample for sailing events and regattas
Way 1: Bulk event order
Your class or event places a single order, approves the artwork and makes one payment.
We produce all items in-house and deliver everything together - ready for race week.
Bulk discounts are automatically applied based on total quantities selected - you can mix colours and sizes.
Best for:
Way 2: Hosted merch store
We create a dedicated online store with approved products and designs for your class, club or event.
Sailors and supporters order and pay in advance, with the option for organisers to add a commission to support the class or event.
We set a closing date, handle production in-house and deliver all orders together to your chosen venue.
Best for:
Not sure which option is right for your event? Call us on 01305 564 007 and we’ll talk it through.
We offer a range of sustainable garment options for sailing events, including organic cotton and recycled fabrics. Our printing techniques use OEKO-TEX® certified water-based inks, helping reduce environmental impact while maintaining durability and print quality for event use.
Event clothing often includes sponsor logos, numbers or names, and needs to remain clear and practical in use. We help organisers choose the most suitable branding approach for each garment, balancing visibility, durability and overall finish.
Learn more about our embroidery and printing services.
Different garments serve different roles at sailing events, from competitor entry packs to volunteer clothing and merchandise for supporters. Below are some of the most popular options, with notes on how they’re typically used.
Often used for competitor entry packs, volunteer teams and sponsor visibility. A cost-effective option for bulk orders, offering strong branding impact across a wide size range.
Why organisers choose this option
A comfortable, year-round item that sailors and supporters choose to wear long after the event. Hoodies keep event branding visible when t-shirts are covered up, making them a strong option for merch.
Why organisers choose this option
A practical, everyday item for sailing events, baseball caps are worn on and off the water and provide consistent visibility for event or sponsor branding. Available branded or embroidered, they work well for both event use and supporter merchandise.
Why organisers choose this option
Designed as a close-fitting outer layer, race bibs reduce flapping and snagging while sailing, making them practical for use on the water. They’re typically worn beyond a single regatta and reused across training sessions and future events.
For events with media coverage, race bibs also offer a strong sponsorship activation opportunity, with large, uninterrupted branding areas that remain visible in on-the-water photography.
Talk to us about race bibs for your event
Dye sublimated race bibs are produced to order, with panels fully printed on the outside before being assembled into finished bibs. This allows unrestricted branding across the entire bib, with options for personalisation such as surnames or country flags for international events.
Typical lead times are around 10 weeks, with a minimum order quantity of only 50 units.
Branded towels and changing robes are well suited to events where sailors spend long periods waiting ashore in sailing kit, or need to change outdoors.
They’re commonly used when launching from beaches for kiting and windsurfing events, and work particularly well where individual sizing isn’t known in advance.
Why organisers choose this option
A quick checklist of the most commonly ordered items for sailing events, to help with planning and budgeting.
Our team can help you decide what’s appropriate for your event.
South Coast Embroidery is led by people who understand sailing events from the inside. Kyle Stoneham is an avid sailor, with experience as both a competitor and an organiser.
This first-hand involvement means we understand the practical realities around sponsor visibility, competitor requirements and tight event timelines, allowing us to anticipate challenges early and recommend solutions that work in real event conditions.
Photo - Mark Jardine, UK Moth Nationals 2025
A big part of supporting sailing events happens before any order is placed. We spend time advising on suitable products, recommending appropriate branding methods and sanity-checking designs to ensure they’ll work in real event conditions.
That upfront consultation helps avoid unnecessary costs, last-minute changes and production issues, and means organisers can move forward with confidence once decisions are made.

