Get the Most from Your Personalised Printed Clothing

Do you know the best way to guarantee high-quality printed images or logos on your clothing? 

Use a file type called a Vector file. Also known as an EPS file or high-resolution PDF, vector files are designed to be high resolution and result in sharp, clear and non-blurry images or logos on your garment.

But what if you don't have access to a vector file? 

This is more common than you think. Most company logos and designs are created as JPEG / PNG files (or raster files), so they can be used on websites and social media. These files are typically low resolution to ensure they load quickly online; but blow them up for printing on a garment and you’ll soon see the loss of definition and blurry lines!

"A top tip to check if your logo is high resolution enough for printing on clothing is to zoom in on it. If the image stays crisp, you’re good to go, if the image goes blurry, it may need redrawing."

Below is an illustration of the difference between a vector file (EPS/high-res PDF) and a raster file (JPEG/PNG). The raster file is blurry and will not print clearly, like the vector file.

 

Illustration of vector versus raster file types


When designing your company or team logo think about all uses for your branding. Might you want printed t-shirts, custom hoodies or branded workwear in the future? If so, ask your designer to create your logo in a variety of formats, including a Vector file, using a CMYK colour palette, so that it can be printed on clothing.

And this is another important point. 

Logos for websites and social media are created in a colour palette called RGB, which combines the colours Red, Green and Blue to make most other colours. This colour model is used on screens and digital displays. Clothing printers use the CMYK palette, consisting of Cyan, Magenta, Yellow and Key (or Black). Clothing printer use dots of ink to make up the image from these four colours. If your logo is created for screen and in RGB colours, it's likely the replication onto clothing won't be a colour match.

So, what if your business or team logo is already established and you simply don't have the right file type?  

We can redraw your logo or design for you. For a small fee, we can recreate your logo as a vector file using a CMYK colour palette to ensure your printed clothing replicates your online branding identity. 


Jacket with printed logo in blue, white and orange


Thinking of getting your logo or design printed onto a t-shirt or a personalised hoodie? Learn more about our clothing printing service here or get in touch - we're here to help you elevate your printed clothing game!

 

South Coast Embroidery Ltd logo

 

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